Gi Group’s journey in Switzerland and a new vision for the value of work

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Gi Group is redefining how work is understood and supported in Switzerland. With its new “Beyond” positioning, the Group goes beyond a traditional rebrand to introduce a renewed value proposition, one that recognises people beyond job titles and organisations beyond workforce labels. Rooted in local proximity and strengthened by smart digitalisation and specialisation, Gi Group connects human skills with business needs to build resilient, meaningful, and future‑ready ways of working.

What if your job title only told half the story?

A journey built on proximity in Switzerland

Gi Group entered the Swiss market in 2016, opening its first branch with a clear ambition: to be close to people, to companies and to the realities of work. In Switzerland, proximity is not a buzzword. It is a necessity. A highly specialised economy, strong regional identities, multiple languages and regulatory requirements demand both local understanding and consistent quality.

Over time, Gi Group steadily expanded its presence and expertise. A decisive milestone came in 2022 with the acquisition of a Swiss HR Provider, significantly strengthening the group’s footprint and sector coverage in Switzerland. This evolution continued with the acquisition of a European staffing business in 2024, reinforcing Gi Group’s ability to serve specialised industries across the whole country. What began as market entry became a long‑term commitment to shaping the future of work globally as well as nationally.

Why “beyond” and why it matters now

By the end of this decade, nearly six in ten workers will need new skills, while most businesses expect deep transformation driven by technology and AI. In this context, traditional staffing models are reaching their limits.

Gi Group’s response is not to move faster in the same direction, but to move Beyond.

Beyond starts with a simple challenge: that job titles, CVs, and labels cannot tell the full story of work. These familiar markers offer an outline, but they leave much unsaid.

The fuller story emerges in what is rarely captured or measured: the judgment exercised when rules fall short, the responsibility carried quietly, the everyday acts of care, and the constant adjustment to changing conditions. This is the work beneath the work: the human effort that keeps production running, supports patients, and enables innovation to endure not just as an idea, but in daily practice.

Beyond pays attention to these overlooked dimensions, where the real meaning and value of work take shape.

Smarter Proximity: where technology meets care

This new vision comes to life through Smarter Proximity, Gi Group’s evolved operating approach. Technology and data bring transparency, efficiency and control. But insight alone is not enough.

Smarter Proximity combines digital tools with deep sector expertise, local presence and genuine care for people. In practice, this means supporting organisations with compliant, flexible and specialised workforce solutions, while ensuring individuals are seen, supported and valued throughout their professional journeys.

It is proximity, made smarter. And work, treated more humanly.

A brand that reflects real work

Gi Group’s new brand identity reflects the shifts that are changing the world of work. Designed around inclusiveness, connection and adaptability, it visually expresses the diversity of work and people. The variable typography symbolises change and individuality. A subtle circular arrow embedded in the logo represents continuity, ongoing support rather than transactional interaction.

This identity finds its voice in the global “Beyond” campaign, which turns the spotlight on everyday roles and reveals the human skills behind them. Because while titles describe functions, they rarely capture impact.

What going beyond means for talents

For talents, going beyond means being truly seen. Not as a role on an organisational chart, but as a person with potential, attitude, and the ability to grow. It means shifting the conversation from what you do to who you are becoming.

Putting human skills such as adaptability, motivation, curiosity at the centre of every career journey.

It also means having a partner who stays with you over time. One that looks beyond the next placement to support long‑term employability in a world that keeps changing.

Because a job title can never tell the whole story.

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What going beyond means for organisations

For clients, Beyond Labels signals a new way of working together. Work is often managed through roles, metrics, and categories. These labels are essential. They bring structure and clarity. But on their own, they don’t capture what truly matters: continuity, quality, and long‑term performance.

Going beyond labels means shifting from managing workforce categories to enabling workforce value. Gi Group acts as a true operational sidekick, combining specialised expertise, smart digitalisation, and centralised solutions to ensure operational reliability at scale.

The focus moves beyond filling positions to building resilient, compliant, and future‑ready workforce models, designed to perform today and adapt over time. In Switzerland’s high‑skill environment, this ability to look beyond classifications and anticipate real workforce needs is not optional. It is essential.

Because a label can never tell the whole story.

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Beyond titles. Beyond labels. Beyond traditional staffing.

Gi Group’s journey in Switzerland and its new global positioning come together in a clear commitment: to restore dignity and value to work and to the people who make it possible.

This is the role we take on: Standing beside people and organisations to make work meaningful, sustainable, and future‑ready.

We invite you to discover the new Gi Group.